Resume

PROFESSIONAL EXPERIENCE

Operations/Social Media Coordinator

Truckee River Watershed Council, Truckee, CA  9/10- 1/12

    • Managed the development of the new innovative website incorporating an interactive blog, social media, event registration, and a user-generated invasive weed reporting system.  TruckeeRiverWC.org
    • Linked marketing initiatives by mirroring systems with iPhone and Droid apps.
    • Successfully implemented strategies and media outreach for River-Friendly Landscaping and Weed Warriors.
    • Developed community outreach as part of the annual Truckee River Day event recruiting nearly 600 volunteers to work on over 12 restoration projects throughout the watershed.

Communications Associate/Account Manager

Streamline Consulting Group, Truckee, CA 3/09- 11/10

    • Designed engaging PowerPoint and Keynote presentation for public and private meetings.
    • Designed collateral pieces such as brochures and rack cards for a variety of marketing clients including Campaign for Community Wellness, Boulder Bay, Domus Development and JMA Ventures (Homewood Resort).

Intern

Switchback PR + Marketing, Truckee, CA 8/08- 12/08

    • Implemented a variety of marketing communication tactics for an annual Wine, Walk & Shop pairing more than 40 wineries with local shops bringing in nearly 1,000 tourists and locals during the shoulder season.
    • Assisted in media relations and social media development for clients including The Reno Sparks Convention & Visitors Authority, Dragonfly Restaurant, Beyond Coastal Sun Care and Chase International.

EDUCATION

Masters of Arts in Interactive Journalism, Completion: December 2012

Reynolds School of Journalism and Center for Advanced Media Studies

University of Nevada, Reno

    • Promotional Research Assistant – Envision, build and implement aggressive strategic communication tactics for promoting a new state-of-the-art $8 million Journalism School.  Develop social media initiatives to target distinct audiences in raising money.

Bachelors of Arts in Journalism/ Public Relations, 2008

Reynolds School of Journalism and Center for Advanced Media Studies

University of Nevada, Reno 

ADVANCED SKILLS 

PC & Mac; Microsoft Office Suite; Adobe Photoshop & Illustrator; Facebook, Twitter; Google+; LinkedIn; WordPress

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